A Toy's Journey

Danu Corporation takes pride in the quality of their products as well as their innovation and safety. Every toy undertakes a complex journey involving design, production, testing and delivery. Learn more about this process by clicking on the links provided.


The journey begins with design. The Danu Corporation truly stands out as leaders of design for character, piece type variety, fabric innovations and more. Danu product designs can be generated based on art from customers or we can generate the art for you. We have multiple in house artists on staff based in the United States for character illustrations as well as packaging and graphics.

The Danu Corporation has one of the world's largest design facilities located in Shanghai, China. This includes more than 80 sewing designers dedicated to making the best plush in the world.

Once a design is finished, approved and orders are received, it's on to the next step, Production.